Advertisement Archives - Startup Naukri

30 Sep 25

Influencer Marketing

Social media has transformed from a networking space into a platform for self-made influencers who now rival traditional celebritie in India. With diverse content, inclusivity, and massive outreach, influencers shape opinions, promote body positivity, and drive digital marketing. Despite issues like online toxicity, their follower-based credibility attracts brands, blurs lines…

29 Sep 25

Podcast

Podcasts have emerged as effective marketing tools, offering screen-free infotainment that builds deep audience connections. India saw 29.3% growth in podcast consumption during the pandemic. While podcasts enhance brand awareness, SEO, and word-of-mouth promotion cost-effectively, they face challenges like limited visual engagement and restricted accessibility to niche audiences only.

13 Feb 23

Advertisements meet Artificial Intelligence

ARTIFICIAL INTELLIGENCE- THE NEW BUZZWORD A prominent way to distinguish machines from humans has been to establish how machines can't really think as spontaneously and dynamically as a human brain can, given that machines don’t not exhibit human-like behaviours.

09 Feb 23

Advertisements in an age of privacy

In an era of digitisation, data is becoming a pillar of public life. One tends to go back and question as to how exactly do we demarcate between the information that one has to give out for personalised content to find its way to us, and the information that makes…