The beauty product market is flooded with chemically induced products that are extremely harmful to the skin. There are also a number of brands that claim to be herbal or natural but are the polar opposite. So, how can a user rely on a brand’s assurances that its products are safe and effective? There is no one-size-fits-all solution to these issues. Tattvalogy, on the other hand, distinguishes itself from its competitors through positive customer reviews and a presence of more than 5 years. They provide users with natural ayurvedic ingredients that are tailored to each individual’s hair or skin type and can be mixed in the appropriate proportions to create the final product. Nature’s Tattva is India’s first DIY beauty brand.

Tattvalogy was assisted by startup Naukri in collaborating with 25 micro-influencers in major cities such as Gurgaon, Mumbai, Delhi, and Bangalore. These influencers were identified and chosen to promote the brand. We also assisted Tattvalogy in its collaboration with celebrities such as Anita Hassanandani. The brand is one-of-a-kind, and its USP is product customization; expiration dates can be managed by end-users, and it is India’s first DIY cosmetic brand. Startup Naukri bolstered these messages and recipes through influencers and other channels.